Swift Group and Airstream have partnered to make Swift Group the sole distributor for Airstream in the U.K.
“This is a fabulous new opportunity for Swift Group, with significant promise in an untapped market,” said James Turner, Swift Group managing director. “I am delighted that Airstream has recognized the quality, passion and unrivalled capability that Swift possesses. I look forward to a long and fruitful partnership.”
Airstream was founded in the U.S. by Wally Byam in the 1920s. Byam built his first shining silver orb, known as the Clipper, in 1936. Today, Airstream counts Oscar winners and rock legends among its loyal followers. Easily recognized by the distinctive shape of their riveted and rounded polished aluminium, many have been magnetized by the inescapable pull of the Airstream range of luxury trailers.
The Airstream board has long coveted the British market, convinced that this epitome of high-end leisure vehicle luxury could find a place in the hearts of U.K. consumers.
“Over the last decade, Airstream has developed a strong foundation in the U.K. and we believe Swift Group is the right partner to help us take it to the next level,” said Bob Wheeler, president and CEO of Airstream. “There is tremendous potential for Airstream in the U.K. and we fully expect to see sales accelerate in the coming years.”
As the U.K.’s premier caravan manufacturer, Swift Group has the vision and passion allied with commercial capability and experience vital to succeeding with this most iconic brand. The addition of Airstream to its unrivalled portfolio of brands, will enable Swift to extend into a new market sector and further strengthen its leadership position in the U.K.