The Good Sam Club and Major League Baseball announced a new partnership naming Good Sam the “Official RV Club of Major League Baseball.” The new deal is part of a multi-year agreement between MLB and Camping World Holdings and select business brands in their portfolio.
This long-term partnership includes major licensing and retail components that will feature officially licensed MLB products sold at CWH retailers. Camping World brands are also granted rights to produce MLB licensed items themselves in a variety of consumer product categories.
“It is an honor to work with Major League Baseball, one of the most historic leagues in American sports,” said Marcus Lemonis, CEO of Camping World Holdings and star of CNBC’s The Profit. “We look forward to working with the organization, starting with this year’s postseason and leveraging our extensive experience with outdoor enthusiasts around the country to create and provide the best game day experience to its sports and outdoor loving fan base.”
With this new agreement, Camping World plans to expand its brand awareness with an integrated marketing program that will reach millions of MLB fans through broadcast, digital, social, mobile, and in-ballpark platforms. This includes LCS broadcast networks TBS, FOX and FS1, as well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media mobile apps.
“We are looking forward to ‘The Profit’ bringing his special vision and energy to MLB for new fan promotions surrounding the LCS, Spring Training and more,” said Noah Garden, MLB executive VP of business. “As we prepare to begin another memorable October of Postseason baseball, this is the perfect time to welcome Camping World to the MLB Family with a fully integrated partnership that will increase their brand awareness and deliver MLB products into their retail locations.”