Count Highland Ridge among manufacturers celebrating strong growth in retail sales in the 2015 season.
The company reported that combined retail sales for Highland Ridge RV Light fifth wheels and travel trailers grew by 41 percent (25.4 percent market share growth) in 2015 from the previous year, while travel trailer’s experienced 64 percent (42.3 percent market share growth) growth rate according to Statistical Surveys Inc.
Product Manager Bob Cira credits Highland Ridge RV Light dealers for selling many of the distinct features of the product line.
“Whether it is the patented FW front cap that allows for a 90-degree turn with 5.5-foot box or 42-inch opposing slides achieving a 15-foot wide living space, these un-shoppable features along with others have generated enthusiasm among dealers for having something different and not another ‘me too’ on the lot,” Cira said in a news release.
Highland Ridge RV plans to break ground this spring on a 92,000-square-foot facility on its Shipshewana campus. This will allow it to double production of the Light product series by the fall of 2016.
