Offering consumers an expanded model lineup enhanced by a host of set-apart luxury features, Heartland RVs' Bighorn fifth wheel line is enjoying strong sales out of the early show season, the company reported in a news release.
According to Grand Rapids, Mich.-based Statistical Surveys Inc., Bighorn market share was up 9.9 percent in the first month of 2016.
“Bighorn sales performed extremely well in 2015 and the tempo has really picked up after a strong retail show season this year,” said Chris Hermon, president of the Elkhart, Ind.-based Thor Industries Inc. subsidiary. “Bighorn is arguably one of the most recognized names with retail customers and dealers. We're proud of what was accomplished at last September’s Open House and we’re seeing the results with very strong retails in the first quarter of 2016.”
We are particularly pleased with our new model momentum,” Bighorn General Manager Tom Montague said. “We are tuned in to the high-end demographic and are producing product that uniquely meets their needs.”
New floorplans include the triple-slide 3575EL and 3760EL boasting a popular rear living room layout and a front bedroom with a king-size walk-around bed. The newest addition to the lineup, the 3970RD, is a five-slideout unit, including two opposing sofa slides in the rear living/entertainment area.
“Standard features retail customers want and use on a daily basis have contributed to our fast start in 2016,” Montague said. “Retail customers are more educated than ever before and are demanding standard features that make RVing more enjoyable. Add a full-time warranty for overall piece of mind and you have a recipe for success.”