Universal Trailer Corporation hosted its dealer network at the UTC Dealer Meeting, recently in Minneapolis, Minn.
In addition to the latest trailer lineup from UTC, the show, which took place Aug. 9-11, featured keynote speaker and former Formula One driver Derek Daly, as well as the company’s Top Ten Dealer awards for the previous year.
UTC’s brands unveiled over 50 new and enhanced trailers, in addition to the redesigned Status Haulmark Motorcoach during the event.
“The UTC Dealer Meeting is a unique opportunity for dealers across all our leading brands to come together as one, learning from and connecting with fellow dealers and business leaders,” said Universal Trailer CEO Terry Carlson. “It's an opportunity for UTC to showcase its newest products and gather feedback to help cement each dealer's leadership in their market and in the industry overall.”
In addition to keynote speaker Daly, who is a former racing driver and broadcaster who competed in Formula One and CART events, dealers heard from other outside marketing and sales personnel in several breakout sessions.
“Daly delivered a powerful message that resonated with our dealers,” said Universal Trailer VP of Marketing Jeff Howes. “He offered valuable insight on the importance of dealers positioning their business for future success considering today’s fast changing world.”
During the Dealer Meeting, UTC also honored its top ten dealers in each brand and top dealers from each region, in addition to several other special awards. The following dealers received the Dealer of the Year Awards:
- Exiss/Sooner Trailers: Longhorn Trailer Sales, Mount Pleasant, TX
- Featherlite Trailers: Twin Cities Featherlite, Elko, MN
- Haulmark Trailers: Phil’s Trailer Sales, Waco, TX
- Haulmark Motorcoach: Goldies Auto & Trailer Sales, Mitchell, SD
- Wells Cargo Trailers: Young Buick GMC, Layton, UT
“The dealers UTC recognized at this year's Awards Banquet are part of a distinguished group of business leaders from all areas of the U.S. and Canada who have combined a strong commitment to customer service with sales success,” said Universal Trailer VP of Sales Ed Maron.